Latest news from Sparke Club

how to come up with new ideas

I’ve got an idea! 1.Take the pressure off yourself Does this scenario sound familiar? You’re sat at your dining room table desperately, trying to think of the next best selling product or solution to that

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So what’s NPD?

So what’s NPD? It stands for new product development and means exactly as it sounds.  But it can be a scary place with 95% of all new product launches failing in their first year. There

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